The Truth About the Complete Cash Discount Program

The Truth About The Complete Cash Discount Program

Let me tell you a story. Not a fairy tale — a real business story. The kind with blood, sweat, sushi rolls, and a $300,000 vampire quietly sucking my profits over the course of 8 years.

💳 The Slow Bleed You Don’t See Until You’re on the Floor

I owned restaurants — Midtown Sushi, LU Sushi, a few others — for nearly 30 years. During that time, I saw nearly every kind of supplier, vendor, and service provider walk through my door. But the merchant processor guys? They were the worst kind of parade: always showing up with the same tune — “We can save you a percent here, half a percent there…”

Bullshit.

I gave my statements. I switched systems. I tried ’em all. And guess what? I’d switch… and still be paying 3-4% in fees. Every. Single. Month.

It wasn’t until Adam — bless his sales game — came in and said something different that I stopped and listened. He said, “Dan, what if I could eliminate your credit card processing fees altogether?”

I laughed.

“Eliminate?” I asked. “Who the hell’s paying for it then?”

He said, “The customer.”

And you know what? I thought we’d lose customers. But we didn’t. Sushi customers don’t flinch at $2 more. You know who flinches? Nobody. Maybe one guy a month, and he’s probably complaining about the ginger.

Let’s break it down.

🧾 Why This Fee is a Scam — And You’ve Been Trained to Accept It

Visa and Mastercard aren’t just payment processors — they’re mafia-level manufacturers of expense. Every time someone swipes a card at your business, they take a piece. Not for any work. Not for any risk. Just because.

They’ve convinced business owners that this 3-4% drain is just “the cost of doing business.”

That’s garbage. You don’t pay 3% when someone pays cash. Or by check. But if someone pays with plastic — you’re footing the bill for their airline miles, their cashback perks, and their fraud protection.

It’s a reverse Robin Hood. We — the businesses — pay for them to get perks.

In my case? $3,000 a month in fees. Over 10 years? That’s $300,000. That’s not a rounding error. That’s another sushi shop. That’s my kid’s college tuition. That’s your vacation house.

The Complete Cash Discount Program

💡 The Complete Cash Discount Program

(And Why We’re Giving It Away — From Someone Who’s Been There)

Let me tell you this straight — not as some sales guy, but as a former restaurant owner who was stuck in the same trap you’re probably in now.

When I was running my place, we did real numbers. But I was losing over $3,000 a month to credit card processing fees. Quietly. Predictably. Every. Single. Month.

That’s $36,000 a year.
That’s a second sushi shop.
That’s college tuition.
That’s stolen money.

Then someone handed me the Complete Cash Discount Program — and it changed everything.

🛠 What It Is (And What It Isn’t)

This isn’t a gimmick. It’s not a surcharge scam. It’s a real, legal, and compliant system that lets business owners stop paying credit card processing fees — for good.

I made the switch. And now we’re offering that same exact program to you.

✅ What You Get — At No Cost

If your business does $50,000 or more per month in sales, you qualify for the full system — at no cost to you.
No setup fees.
No hidden contracts.
No fluff. Just what works.

Here’s what we give you:
- 🖥️ Smart terminals & POS systems
- 📜 Legally compliant signage & software
- 👥 One-on-one onboarding support
- 🧑‍🏫 Training on how to present it to customers the right way
- 🔁 Ongoing compliance support and updates
And the best part? We don’t get paid by you.
We’re compensated only after your business goes live, and it’s the processor that pays us — not you.
So our incentives are aligned: we only win when you do.

🗽 What It Really Gives You: Freedom

We call it a cash discount program, but let’s be honest…

It’s freedom.
- 🛑 Freedom from the 3–4% fee sucking your profit dry
- 💸 Freedom from funding someone else’s airline miles and perks
- 📈 Freedom to reclaim your margins and make your business stronger
I used to be stuck. I didn’t even realize how much I was losing until it stopped.
This program turned things around for me — and now we’re handing it to you.

This is the foundation of everything we do at Free Merchant Credit Card Fees.
It’s the core of our story — and it could be the start of your transformation.

👉 Click here to get your complete system now.
(If you’re doing $50K/month or more — it’s yours.)

Complete Cash Discount Program Includes

Everything A Business Need to Turn Merchant Credit Card Fees from Expense To Profit For Next to Nothing

✅ Merchants no longer pay 3–4% in credit card processing fees
✅ That expense becomes a source of income
✅ Loyal customers happily pay a small extra amount per transaction
✅ You don’t lose customers—when informed, they’re very supportive
✅ We provide all equipment and software
✅ POS system includes no out-of-pocket fees
✅ No contracts or crazy equipment leases
✅ Full support to make the switch seamless
✅ Start turning that expense into income

🧠 The Simple Fix You Didn’t Know You Could Use

There’s a better way. It’s legal in most states. (I’ll get to the exceptions — we don’t dance around details here.)

The Complete Cash Discount Program. Here’s how it works:

You either build the fee into your menu prices and offer a discount at the register for paying cash (legal pretty much everywhere),
Or you add a 3-4% fee at the register when a card is used (allowed in most states except a few like California — but restaurants are exempt under the 2024 clarification by the governor).

It’s easy. And customers? Most don’t care. They’re used to it. They’re already paying “convenience fees” to buy concert tickets and pay parking violations. They’re not leaving your business over $1.29.

🥷 Don’t Be a Silent Victim — Get Loud, Get Smart, Get Paid

Here’s what changed when I flipped the script:

I went from paying $3,000 a month to zero in merchant fees.
That’s $36,000 a year back into my business — my pocket.
My customers still came. Still ate. Still tipped.

And here’s the kicker: I’m now helping other business owners do the same.

I don’t charge you anything. I help you get money and save money. It’s the best gig I’ve ever had — because for once, I get to play Robin Hood right.

💥 Final Word from the Businessman's Booth

If you’ve been in business for a while, you’ve heard the same song:

“It’s just part of the cost of doing business.”
“We’ll save you a percent here and there.”
“That’s just how it works.”

I’m here to tell you: that’s a lie.

There’s a way to fight back. A legal, simple, effective way to stop the bleeding.

And I’m not selling you snake oil. I’m not collecting fees. I’m just here, 30 years in the game, telling the truth with a smile.

This blog — and the video series coming with it — is Ask Dan the Businessman. I’m here to tell it like it is, help you stack your chips, and maybe make you laugh along the way.

Want to stop paying fees? Here’s how.

Is this legal? Read our legal breakdown.

See how much others save: Cash Discount Benefits.

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