A cash discount program can help you stop absorbing those fees and keep more of what you earn. But how much can you really save? And what makes this strategy work best?
Let’s break it down.
If your business does $75,000 or more per month in card volume — say you’re a restaurant, dental practice, auto repair shop, or medical supplier — you’re probably losing between $2,250 and $3,000 per month in processing fees.
Most merchants don’t see the full impact because the fees come out invisibly, behind the scenes. But once you run the numbers, it’s hard to ignore.
Instead of raising your prices across the board or eating those fees, a cash discount program shifts the cost back to where it came from — the cardholder.
Customers who pay with cash or check receive a discount off the listed price
Customers who pay with a card pay the listed price, which already includes the processing fee
This helps cover the 3–4% cost that merchants typically pay out of pocket
It keeps your pricing clean while saving you thousands each month
It’s 100% legal when implemented correctly
The result: you stop losing revenue to card fees, stay fully compliant, and give customers a fair, transparent choice.
Let’s say your average monthly card volume is $100,000 and your blended processing rate is 3.25%.
That’s $3,250 a month you’re losing.
With a properly implemented cash discount program, that money stays in your pocket — which adds up to nearly $39,000 in yearly savings.
Even better, most businesses report that 95% or more of their customers continue to pay by card, even with the fee shift.
There’s a subtle art to setting prices when you run a cash discount program. We don’t go deep into this in ads — but we’re pretty damn good at helping you do it right.
Here’s what we mean:
Sometimes changing a $20.60 price to $20.99 brings in just a little more revenue — and when you sell that item a few hundred times a month, that tiny difference helps offset processing costs on higher-ticket items, like a $99 service or part.
Other times, it’s about where an item appears on your menu or pricing sheet. These small moves — backed by psychology and smart positioning — can add up to real gains without hurting customer perception.
You don’t have to figure this out alone. We help you dial in a pricing strategy that fits your business and works with your customer base.
-Good question — and one you should ask before signing up for any program.
A compliant cash discount setup includes:
Proper signage at the register or entrance
Receipts that clearly show the discount or adjustment
Hardware and software that calculates everything transparently
We help you get all of that in place, tailored to your state’s rules and your business model — whether you’re in California, Texas, New York, or anywhere in between.
A well-run cash discount program can give you back tens of thousands of dollars every year — without confusing your customers or hurting your sales.
And beyond the fee savings, you might uncover pricing opportunities you didn’t know you had. With the right support, you can turn a hidden expense into a powerful margin builder — all while keeping your business compliant and competitive.
Want to stop paying fees? Start here.
What are the real rules? Check legality by state.
Understand the full system: How processing really works.